Fashion & Apparel
Dhaga Tales - Shopify Store for a Jaipur Ethnic Wear Brand
Overview
Dhaga Tales is a Jaipur-based women's ethnic wear brand selling kurtis, suit sets, sharara sets, co-ord sets and Western-ethnic fusion pieces, positioned around contemporary fashion meeting traditional Indian craftsmanship. The brand runs a high-SKU, fast-turnover catalogue with frequent new arrivals and an active tiered discount strategy, where buying two, three or four items each unlocks a deeper discount. That calls for a store built for volume browsing and fast checkout rather than for a slow, considered purchase.
The Challenge
A browse-heavy catalogue that fights the standard product page
A large, size-inclusive catalogue running from S through 2XL and 3XL across most items needed clean size and quantity selection directly on the product listings, so a customer could add to cart without opening an individual product page for every item. That matters for a browse-heavy, volume-driven shopping pattern, where the extra click is paid on every single garment.
The brand's tiered discount structure had the same problem in a different place. It had to apply automatically and be communicated clearly throughout the shopping experience, not surface only at checkout, and not depend on the shopper remembering to type a code.
The brand's tiered discount structure had the same problem in a different place. It had to apply automatically and be communicated clearly throughout the shopping experience, not surface only at checkout, and not depend on the shopper remembering to type a code.
Our Approach
What we built
We built product listing cards with inline size and quantity selection and a direct Add to Cart, removing the extra visit to each product page. The tiered discounts were configured to apply and display at the cart level with no manual code entry, so the discount is not something the shopper has to claim. Category navigation was organised on two dimensions, by product type and by occasion, so a customer can shop along whichever one matches why they came.
Inline size and quantity on the listing
Size and quantity are chosen on the product card itself, with a direct Add to Cart, so a full order can be built from the collection grid.
Automatic tiered discounts
Buying two, three or four items each unlocks a deeper discount, applied and shown at the cart without a code field.
Shop by type and by occasion
Kurtis, 2-Piece Sets and 3-Piece Sets alongside Office Wear, Wedding Collection and Mehendi Ceremony, so both ways of shopping have an entry point.
Tech Stack
What We Used to Build It.
A Shopify storefront tuned for volume browsing, with the discount logic living in Shopify's own automatic discounts rather than in a code field the shopper has to fill in.
More Work
